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WhatsApp working on ‘exciting feature’ for business community

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Meta-owned WhatsApp is working on yet another exciting feature, and this time, for the business community, WaBetaInfo reported Friday. 

The instant messaging app keeps bringing new updates and features for its users for a smooth and better experience. 

This new update will be rolled out through the Google Play Beta Program. WhatsApp will bring the version up to 2.23.4.14. 

It is bringing communities to the WhatsApp Business app in a future update, making it easier to manage related groups together.

Through this app, users will be able to create, manage and use communities for the business version of the app. However, this app is still under development and not yet ready to be released to the beta testers. 

This feature was announced by Mark Zuckerberg on Facebook in November last year, however, it couldn’t be released for businesses all over the world due to political reasons. 

— WaBetaInfo
— WaBetaInfo 

The screenshot above shows that the business tab — which was introduced last year — will not be removed. However, a new entry point for communities will be added to the app menu in a future update.

“When users open ‘Communities’ right within this menu, they will be able to view the list of all the communities they created and joined in the past, including all their subgroups and community announcement groups,” said the app tracking website. 

Moreover, this will also allow businesses to create a new community in this section as happens on the customer app.

This feature will be announced later. 

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Instagram, WhatsApp, and Reality Labs layoffs are announced by Meta

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Instagram, WhatsApp, and Reality Labs divisions of tech behemoth Meta have all announced layoffs.

Part of the company’s continuous endeavour to match resources with its long-term strategic goals and location plan is the decision that was made on Wednesday.

The long-term goal of the adjustments, according to a statement from Meta, is to keep the business competitive. “Today, a few teams at Meta are making changes to ensure resources are aligned with their long-term strategic goals and location strategy,” said the statement. Though attempts would be made to assist affected staff in securing other opportunities, the corporation stated that although some employees will move to different roles, others may find their positions abolished.

Despite not disclosing the precise number of layoffs, Meta seems to be carrying out CEO Mark Zuckerberg’s “Year of Efficiency,” which he started in the previous year. In an effort to reduce costs overall and shift its attention away from the Metaverse, Meta has eliminated over 10,000 workers since making that announcement.

Curiously, the second quarter’s financial results beat expectations, and this was announced right after the layoffs. That being said, the decision to restructure its virtual reality hardware and software operations was probably influenced by the department’s continued significant losses.

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Adobe unveils the Firefly AI video creator.

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Adobe has enhanced its Firefly Video Model by introducing an AI-driven video generator to augment its creative apps.

The Adobe Firefly Video Model will boost the functionalities of creative tools such as Photoshop, Illustrator, Adobe Express, and Premiere Pro.

Ely Greenfield, chief technology officer of digital media at Adobe, stated, “The adoption of Firefly in our creative applications has been substantial, and it is inspiring to observe how the creative community has utilised it to expand the limits of possibility.” “We are excited to provide creative professionals with additional tools for ideation and creation, all engineered to ensure commercial safety.”

The inaugural Generative Extend tool for Premiere Pro is currently accessible in beta, enabling users to prolong clips by a maximum of two seconds at resolutions of 720p or 1080p at 24 FPS.

Users will furthermore have the capability to utilise the program to augment audio, prolonging sound effects by up to ten seconds.

Furthermore, Adobe is launching two new web-based video production tools: Text-to-Video and Image-to-Video.

These tools are currently accessible in a restricted public beta within the Firefly online application.

According to Adobe, the Firefly Video Model is currently in a restricted public beta on their website.

Individuals wishing to utilise the new tools must currently join the waitlist, while generations remain complimentary during this period.

The company announced that it will provide additional details regarding Firefly AI video generation offerings and pricing following its formal public launch.

The news occurred weeks after Meta introduced Movie Gen, an AI-driven tool for generating realistic movie clips.

The program will utilise a text prompt to produce 16-second films accompanied by synced AI-generated audio.

Meta has stated that Movie Gen will create personalised artificial intelligence videos utilising only one photograph.

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Pakistan’s first multi-mission satellite has started operational.

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The inaugural multi-mission satellite of Pakistan, PAKSAT MM1, has been successfully operationalized with the assistance of the Special Investment Facilitation Council (SIFC).

The operationalization of the satellite represents a significant milestone in the nation’s space and digital growth framework.

The success of PAKSAT-MM1 will revolutionize Pakistan’s communication infrastructure, benefiting multiple IT sectors.

The satellite will deliver services including television broadcasting, mobile telecommunications, community internet access, and tele-education to enhance local enterprises.

This satellite will enhance internet coverage in remote regions, advancing the government’s objective of Digital Pakistan.

Pakistan has ascended 14 positions in the United Nations E-Governance Development Index. The country currently ranks 136th overall, an improvement from 150th in 2022.

Pakistan’s historic lunar mission (ICUBE-Q) was launched on May 3 aboard China’s Chang’E6 from Hainan, China.

The iCube-Qamar satellite project is Pakistan’s inaugural lunar exploration initiative, constituting a key achievement in the nation’s space endeavors.

The satellite iCube-Q was conceived and created by the Institute of Space Technology (IST) in partnership with Shanghai University SJTU of China and Pakistan’s national space agency SUPARCO.

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