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What are Pakistanis listening to on Spotify?

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Following the completion of the second year of Spotify in Pakistan, the music streaming platform has released interesting data regarding which local and international artists are most popular among people across the country.

List of top international singers in Pakistan. — Spotify
List of top international singers in Pakistan. — Spotify 

Indian crooner Arjit Singh is the most streamed international singer in three provinces — Balochistan, Sindh and Khyber Pakhtunkhwa (KP) — a statement from the platform said, while the singer that can be hailed as the unanimous king among local artists is Atif Aslam, who is the most streamed local artist throughout all four provinces. 

Sindh

With Aslam being the most streamed local artist, Young Stunners, Hassan Raheem, Asim Azhar, and Abdul Hannan completed the top five local artist list. In terms of tracks, Pasoori remained the most streamed track in Karachi and Hyderabad, while it was the fifth most streamed song in Sukkur.

According to data revealed by Spotify, once again, music transcended land borders with King’s Tu Aake Dekh Le being the second most streamed song in Karachi and Hyderabad.

While Iraaday and Bikhra, two stunning chart toppers from Hannan and Rovalio followed by AP Dhillon’s Excuses completed the top 5 list for Karachi, Hyderabad had Bikhra, followed by Excuses and Kaifi Khalil’s Kahani Suno 2.0 in the top 5 tracks.

Punjab

The love for Pasoori continues to be unflinching across Pakistan. It comes as no surprise then that the track is among the top five most streamed songs in Faisalabad, Gujranwala, Islamabad, Lahore, Multan, and Sialkot. Other tracks that completed the leading five list in most cities of Punjab included Excuses and Insane by Dhillon, 295 by Sidhu Moosewala, and Bikhra.

List of top tracks in Pakistan. — Spotify
List of top tracks in Pakistan. — Spotify 

In local top tracks charts, Khalil’s Kahani Suno 2.0 has been a notable addition receiving love across the province. Ranked among the top five most streamed songs in Faisalabad, Gujranwala, Islamabad, Lahore, Multan and Sialkot. Other tracks that have garnered immense admiration from audiences across the province include BikhraIraadayGhalat Fehmi by Azhar, and Gumaan by Young Stunners.

As for the most streamed local artists, Aslam at the top was followed by Young Stunners, Nusrat Fateh Ali Khan (NFAK), Raheem and Rahat Fateh Ali Khan (RFAK).

Balochistan and KP

In both eastern provinces, songs from Pakistan’s western provinces were streamed the most. While Aslam reigned supreme as the most streamed local artist in Balochistan and KP, Hannan made his way to the second berth in Khyber Pakhtunkhwa with Young Stunners, NFAK, and Azhar completing the lineup.

As for Balochistan, the list saw Azhar make an appearance at the third spot after Aslam and Young Stunners. RFAK and Hannan were the fourth and fifth most streamed local artists in the province.

Regarding top tracks, the local sensation, Eva B has made a mark for herself with Kana Yaari in Quetta, Balochistan.

List of top local singers in Pakistan. — Spotify
List of top local singers in Pakistan. — Spotify 

Other most streamed songs in both provinces remain the same as what audiences from Punjab are listening to.

Love for K-pop

A surprising insight that Spotify’s recent data revelations showcased was an uptick in the number of people streaming K-pop. BTS in particular, are amongst the top 5 most streamed artists in Sindh, Azad Jammu and Kashmir as well as Balochistan. Cities including Islamabad, Gujranwala, Hyderabad, Karachi, Peshawar and Quetta all showcased immense love for the teen band. In Sukkur, three out of the top five most streamed songs are k-pop.

This trend underlines the diversity in the music of listeners across the country. At the same time, it demonstrates how audiences are changing perspectives especially when it comes to music consumption in Pakistan. Tracks like Yet to ComeDreamers, the official FIFA Qatar World Cup 2022 soundtrack and Dynamite are among the leading k-pop tracks in the country. 

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TikTok offers a special in-app experience to commemorate the release of Jimin’s second solo album, MUSE, by BTS.

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Calibre fans everywhere get the chance to interact with only-available content, take part in challenges, and get temporary rewards by visiting the #Jimin_Who hub. To find a time-limited, exclusive profile frame, search for relevant terms like “Jimin” and “BTS.” You’ll be provided with difficulties. Moreover, the hub offers high-calibre content produced by Jimin, such as his solo and collaborative works, Fan Spotlight, which highlights exceptional ARMY members and their works, and an immersive event honouring Jimin’s second album, MUSE.

TikTok is committed to enabling fans and artists to interact and create, as this programme demonstrates. The TikTok community worldwide is expected to find resonance in this experience, as BTS is one of the most popular accounts and #kpop is one of the fastest-growing genres on the platform, producing 59.8 million posts and 602 billion video views.

BTS (@bts_official_bighit) broke numerous records throughout their more than ten-year tenure, becoming the fourth-largest artist account on TikTok and cementing their status as pop icons of the twenty-first century.

The group’s hashtags, #bts and #bts_official_bighit, are part of 94.1 million creator videos and 33.4 million videos, respectively, and have over 65.5 million followers and 1.4 billion likes. Because of his solo work, Jimin has become an international phenomenon, inspiring millions of creator videos and views.

In over 22.9 million creator videos, hashtags pertaining to #jimin have appeared. The group’s TikTok dance video, which was viewed over 36.2 million times and received over 8.6 million likes, was inspired by Jimin’s #1 song, “Like Crazy,” which he released last year after his debut solo album FACE. The song inspired over 300,000 creator videos. The MUSE pre-release single “Smeraldo Garden Marching Band (feat. Loco)” has received 2.5 million likes and 11 million views on Jimin’s recent exclusive behind-the-scenes video.

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63,000 Instagram accounts are deleted by Meta

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The “Yahoo boys,” a group of Nigerian internet scammers, are well-known for their elaborate schemes, which include posing as needy individuals or promising phenomenal returns on investments from prominent Nigerian figures.

63,000 Instagram profiles, according to a statement by Meta, which also mentioned that 7,200 Facebook pages, groups, and accounts that offered advice on con artistry had been deleted.

The organisation also eliminated a smaller, more tightly-knit network of about 2,500 computers that belonged to a collective of about 20 people.

The prospect of compromising photos—fake or real—being released is used in sexual extortion, or “sextortion,” to coerce victims into paying to halt the abuse.

Meta notified the scammers’ attempts to the U.S. National Centre for Missing and Exploited Children, as most of the scammers’ attempts were unsuccessful and largely targeted adults, but there were also attempts made against kids.

The disruption of these networks was not new, according to Meta officials, who also disclosed the current operation in an effort to “raise awareness.”

Governments, particularly lawmakers in the US, where Meta is headquartered, have increased pressure on the social media behemoth to address allegations that its executives have disregarded data indicating that its services are harmful to children. As a result, the company has been under defensive fire in recent years.

One American senator charged Mark Zuckerberg, the CEO of Meta, and other prominent figures in the social media space earlier this year, saying they had “blood on their hands” for not doing enough to shield young people from the growing risks of sexual predatory content on their platforms.

Additionally, in an effort to raise awareness of these risks, the U.S. Surgeon General has advocated for social media apps to have a warning label attached.

A part of the national penal code that dealt with fraud ineffectively gave rise to the term “419 scams” for Nigerian con artists.

Online frauds have increased in number, with individuals responsible operating from wealthy neighbourhoods, college dorms, or impoverished suburban areas while the nation of more than 200 million people experiences increasing economic woes.

A few users, according to Meta, were giving advice on how to pull off scams.

It stated, “Among their attempts were links to photo collections that they could use to create fictitious accounts, as well as offers to sell scripts and instructions to deceive people with.”

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Google abandons its plans to do rid of cookies in Chrome

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The significant change in course comes as a result of worries expressed by advertisers, who provide the majority of the company’s revenue, that their capacity to gather data for customised advertisements will be restricted due to the removal of cookies from the most widely used browser in the world, leaving them reliant on Google’s user databases.

Due to worries that Google’s proposal would stifle competition in the digital advertising market, the UK’s Competition and Markets Authority has also carefully examined the proposal.

“Rather than discontinuing third-party cookies, we would launch a fresh experience in Chrome that empowers individuals to make a knowledgeable decision that is applicable to all of their online browsing, and they could modify that decision whenever they choose,” stated Anthony Chavez, vice president of the Privacy Sandbox project, which is supported by Google, in a blog post.

A major objective of the Privacy Sandbox project, which was started in 2019 by Alphabet (GOOGL.O), opens new tab unit, is to phase out third-party cookies while simultaneously improving online privacy and boosting digital enterprises.

Though they can potentially be used for unauthorised monitoring, cookies are information packets that websites and advertisers use to identify specific online users and follow their browsing patterns.

Within the European Union, publishers are required to obtain explicit agreement from users before storing cookies, as per the General Data Protection Regulation (GDPR). Cookie deletion is another feature that most popular browsers offer.

While continuing to fund the Privacy Sandbox programme, Chavez stated that Google was collaborating on the new strategy with publishers, privacy organisations, and regulators like the UK’s Information Commissioner’s Office and CMA.

Many responded differently to the announcement.

Analyst Evelyn Mitchell-Wolf of eMarketer stated in a statement, “Advertising stakeholders won’t have to prepare to quit third-party cookies cold turkey.”

One example of how cookies can hurt consumers is when they display predatory advertisements that target specific demographics, according to Lena Cohen, a staff technologist at the Electronic Frontier Foundation. According to Cohen, Google’s choice to keep accepting third-party cookies is a direct result of their advertising-driven business model, even though other major browsers have been banning them for years.

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