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TikTok launches BookTok to reignite love of reading in Pakistan

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  • To celebrate International Literacy Day, #BookTok launched in Pakistan.
  • It encourages and inspires to enjoy literature in all of its forms.
  • With #BookTok, users in Pakistan will be able to connect and engage with vibrant literature community on TikTok.

ISLAMABAD: To celebrate International Literacy Day, TikTok has launched its #BookTok campaign in Pakistan to reignite the love of reading and encourage its Pakistani users to engage with the growing community of book lovers across the world.

#BookTok is the go-to hashtag on TikTok for all content pertaining to books, reading, writing and everything in between, said a news release.

With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms.

The #BookTok community has been on TikTok since early 2020 but saw an initial boost in content during March of 2020 with the beginning of stay-at-home orders.

Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app, inspiring over 12 million videos and reaching over 75 billion views globally to date.

With this campaign now going live in Pakistan, reading enthusiasts can join the growing global #BookTok community and engage with them to share their love for books and literature.

#BookTok will also serve as a hub to celebrate Pakistan’s rich literature and to share poetry, landmark novels, and classic tales from prominent writers and poets in Urdu and other regional languages with TikTok communities across the world.

Books have been entertaining the masses for longer than TikTok, but with the launch of the #BookTok campaign, users in Pakistan will be able to combine the classic pleasure of reading with the engaging content found on TikTok.

TikTok creators frequently share their love for unique or popular topics, inspiring others to pick up a new hobby or dive deeper into one that was already a part of their lives.

Through these shared connections, users elevate and highlight products they love and encourage community growth both on and off TikTok.

Entertainment

The actor Ali Mallah of “Ishq Murshid” talks about life’s challenges.

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After a successful stint in the smash hit Ishq Murshid, Sindhi musician Ali Gul Mallah, who has been in the industry for thirty years, has suddenly become the talk of the town.

He at last received the credit he earned and rose to fame across the country.

He discussed his experiences with financial hardships in Mazaq Raat, as well as how being an orphan exacerbated his suffering.

world,” saidHe said he had only one sister and that his mother had passed away while he was a small child. “When a person’s mother goes, he is just like an orphan in the world,” the father of the speaker remarried.

He also talked candidly about how his success caused everyone to behave differently.

According to him, those who once ridiculed and criticized him, asking whether he was attempting to become Shah Rukh Khan, are now more amiable and appreciate his efforts.

Ali Jan, the son of Ali Gul Mallah, appeared on the show alongside his father and expressed their immense happiness and pride at their father’s accomplishments.

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Aiza Awan expresses her enjoyment of playing the role of a damsel in distress.

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Aiza Awan recently appeared as a guest on the PSL special show ‘Har Lamha Purjosh. She actively participated in enjoyable activities and openly responded to the innocent questions asked by host Najeeb-ul-Hasnain.

During a segment, Awan disclosed that it is indeed accurate that the majority of her budget is allocated to travel expenses. When questioned about her most opulent journey, the actress highlighted Europe and revealed that she has extensively traversed the majority of the region.

When questioned about whether she has stopped portraying the conventional damsel in distress characters in movies, the actor of ‘Tere Bina Mein Nahi’ responded with a straightforward “no.” Due to my exclusive focus and extensive experience in this genre, it has become my area of expertise. As a result, I have developed a high level of proficiency in portraying emotions, particularly crying. Therefore, I have gained a deeper understanding of those characters and have developed a certain level of enjoyment for them.


Furthermore, Awan revealed that novice performers typically arrive on the sets early and depart late; however, she acknowledged that this practice is not wholly unjustified, as one needs to exert great effort during their initial phase of striving.

Aiza Awan’s most recent acting role was in the popular drama series ‘Tere Bina Mein Nahi’, where she appeared with renowned actors Shahzad Sheikh and Sonya Hussyn.

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Fazila Qazi exposes ceremonies for awards

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The expert stated, “Social media followers are just a passing trend,” during a program. She also said that users on social media have all the time in the world and are “purposeless.”

Furthermore, she made oblique references to the fact that Pakistani award ceremonies are primarily preset and predetermined and that a particular group of people consistently win honors.
In answer to a separate query, Qazi said that all drama serials in recent years have the same storyline, which is reused repeatedly with “different angles.” She said, “It’s the same plot and material with a few minor changes to try something fresh.
The veteran described “politics in Pakistan” as an enjoyable diversion.

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