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TikTok launches BookTok to reignite love of reading in Pakistan

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  • To celebrate International Literacy Day, #BookTok launched in Pakistan.
  • It encourages and inspires to enjoy literature in all of its forms.
  • With #BookTok, users in Pakistan will be able to connect and engage with vibrant literature community on TikTok.

ISLAMABAD: To celebrate International Literacy Day, TikTok has launched its #BookTok campaign in Pakistan to reignite the love of reading and encourage its Pakistani users to engage with the growing community of book lovers across the world.

#BookTok is the go-to hashtag on TikTok for all content pertaining to books, reading, writing and everything in between, said a news release.

With book reviews, writing tips, plot reenactments of popular novels, and more, this corner of TikTok encourages and inspires others to enjoy literature in all of its forms.

The #BookTok community has been on TikTok since early 2020 but saw an initial boost in content during March of 2020 with the beginning of stay-at-home orders.

Users turned to TikTok for entertainment and discovering #BookTok recommendations, helping reignite a passion for reading that has grown through the app, inspiring over 12 million videos and reaching over 75 billion views globally to date.

With this campaign now going live in Pakistan, reading enthusiasts can join the growing global #BookTok community and engage with them to share their love for books and literature.

#BookTok will also serve as a hub to celebrate Pakistan’s rich literature and to share poetry, landmark novels, and classic tales from prominent writers and poets in Urdu and other regional languages with TikTok communities across the world.

Books have been entertaining the masses for longer than TikTok, but with the launch of the #BookTok campaign, users in Pakistan will be able to combine the classic pleasure of reading with the engaging content found on TikTok.

TikTok creators frequently share their love for unique or popular topics, inspiring others to pick up a new hobby or dive deeper into one that was already a part of their lives.

Through these shared connections, users elevate and highlight products they love and encourage community growth both on and off TikTok.

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Resham replies to criticism about her charitable activity, saying, “Let Allah decide.”

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Resham addressed her haters in an interview, refuting their claims that she uses money obtained illegally to support charitable causes.

Apart from her exceptional acting abilities, Resham is also renowned for her empathy.

Her significant charitable activities are well known.

Online criticism has been directed at Resham, despite her commendable attempts to promote poor areas.

Nevertheless, she decides to keep an optimistic outlook and is unmoved by the disparaging remarks.

“People on social media say all kinds of things, like she’s making food for charity out of ill-gotten money,” the woman said in response to the criticism. “But I say, let Allah decide.”

Regardless of the doubts she faces, her steadfast faith and fortitude enable her to carry on her charitable activities.

Resham has been cooking and giving food to the underprivileged for the past 20 years on her own.

In order to underscore the duration of her dedication, she said, “This has been going on continuously for the past six years, all 12 months.”

Her declaration demonstrates her steadfast support for the less fortunate and emphasises her continuous commitment to charitable activity.

Her supporters encouraged Resham to keep doing her good deeds and expressed gratitude for her charity endeavours.

That’s the cruellest remark, someone said. Do not let such hurtful remarks get to Resham’s feelings.

You are an amazing person, and Allah will bless you for all of your good deeds.

“Your work is much appreciated. It is the people of this globe that you are considering.

Another said, “No matter what one does, people will always criticise.” Other than that, they are unemployed. Resham, you’re doing amazing. Allah is indeed more knowledgeable.

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Fawad Khan on his relationship with Ranbir Kapoor: “In touch on and off.”

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He talked candidly about maintaining friendly relationships with his Indian co-stars in an interview with an Indian media site.

In 2014, Fawad Khan debuted in Bollywood alongside Sonam Kapoor in the film “Khoobsurat.” His final Bollywood production was the romance drama “Ae Dil Hai Mushkil,” which he costarred in with Anushka Sharma, Aishwarya Rai Bachchan, and Ranbir Kapoor in 2016.

He added that he is still in contact with the “Animal” actor and his family in response to a question about his relationships with his co-stars.

“I communicate with you occasionally. He said in the interview, “I’ve remained in touch, and I have enjoyed a really nice relationship with the Kapoor family. There is still a lot of love and respect for Karan Johar and Shakun Batra. We speak on the phone or Skype sometimes.

Fawad Khan claims that he has a few pals who are Indian producers with whom he occasionally speaks.

“We chat, and then we head somewhere to meet. There is no love lost because we stay in touch and remain pleasant and cordial,” he continued.

It’s important to note that Khan is getting ready to make his big Bollywood comeback after eight long years in a romantic comedy alongside Bollywood icon Vaani Kapoor.

Fawad Khan and Kapoor are slated to star together in an untitled romantic comedy film that would be shot entirely in the United Kingdom, according to an exclusive report by an Indian entertainment magazine.

anotherThe facts reveal that the title will tell the tale of two shattered people who, through a series of fortunate events, find one other, support one another, and eventually fall in love.

The title’s pre-production has been set, and the project is expected to begin this coming fall. There are still unknowns when it comes to the shooting venues.

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In Pakistan, getting married has become a challenging endeavor: Tanveer Anam

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Entertainer Anam Tanveer recently discussed the problematic mindset of Pakistanis in a podcast interview, stating that marriage has turned into a “complicated task” in Pakistan.

“This is not the case in any other part of the world,” she said. “It’s completely different in Pakistan than it is in the rest of the world, where a guy and a girl get married if they like each other, regardless of their background, status, or religion.”

“This is because, in this case, a guy from DHA who has feelings for a girl from Malir cannot marry her; this shouldn’t be the standard,” she continued.

He would allegedly say, “It’s a cheap, backward neighborhood, and I can’t marry a girl from there,” if I lived in North Nazimabad. People now focus more on a person’s neighborhood than on their compatibility, education, character, or history. “The actor of “Tere Bina Mein Nahi” clarified that a guy from DHA would marry a female from the same area.

In her words, Tanveer described her ideal life partner as someone who respects women in general and who believes in and encourages his wife to pursue her professional ambitions.

She came to the conclusion, “To date, I have not met a single Pakistani man who respects women well.”

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