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TikTok introduces new way to refresh For You feed recommendations

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Popular short-video platform TikTok has announced a new feature that allows users to refresh their For You feed if they feel that their recommendations are no longer relevant.

“This new feature is part of TikTok’s ongoing efforts to ensure an enjoyable viewing experience for its users while also enabling self-expression,” a statement from the company said.

The For You feed is a feature that helps TikTok users discover a diversity of content, creators, communities, and products. However, there are times when people’s recommendations don’t feel relevant anymore, or provide enough variety.

To address this, TikTok is rolling out a way for users to refresh their For You feed recommendations, which allows them to view content as if they just signed up for TikTok. The recommendation system will then surface more content based on new interactions.

This feature adds to a number of content controls that TikTok users already have to shape their experience, including the ability to filter out videos that use specific hashtags or phrases from their For You feeds, and to skip future videos from a particular creator or that use a particular sound.

Enabling the refresh feature won’t override any settings users have already chosen to enable or impact accounts they’ve followed.

“TikTok is constantly working to provide an enjoyable viewing experience and takes multiple approaches to help safeguard its platform.”

“For instance, TikTok removes content that breaks its rules, makes inappropriate content ineligible for recommendation into For You feeds, minimizes recommendations of topics that could have a negative impact if viewed repeatedly, and filters out content with complex or mature themes from teen accounts.”

The statement mentioned that an inherent challenge of any recommendation system is ensuring the breadth of content surfaced to a viewer isn’t too narrow or too repetitive.

TikTok, according to the statement, is intently focused on this challenge and works to design a system that intersperses a variety of topics.

The system generally won’t serve two videos in a row made by the same creator or that use the same sound, and TikTok tries to avoid showing people something they’ve seen before.

TikTok understands that people express themselves in all sorts of ways on the platform — including when they’re feeling down or are going through a difficult life experience.

With this in mind, TikTok’s approach is to remove content that promotes or glorifies self-injury or other policies, while allowing recovery or educational content, with limits on how often such recovery or educational content is eligible for a recommendation, the statement said.

Over the last year, TikTok has implemented over 15 updates to improve its systems, along with expanding to support more languages. It’s trust and safety and product teams partner to drive this work, which is informed by academic literature and consultation with experts, such as the International Association for Suicide Prevention and the Digital Wellness Lab at Boston Children’s Hospital in the US. 

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The recall AI feature rollout by Microsoft will be delayed.

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A computerized history is created via the Recall feature, which records everything from phone conversations to web browsing. This way, even months later, the user may search through it for remembered actions.

In a blog post, Microsoft announced that recall, which was originally going to be widely available for Copilot+ PC users on June 18, will now only be available for a preview on its Windows Insider Program (WIP) in the next weeks.

As to the statement from the Redmond, Washington-based company, the decision is “founded in our dedication to offering a reliable, safe, and comprehensive experience for every client and to obtain more input before releasing the feature to all Copilot+ PC users.”

An artificial intelligence (AI) feature-rich class of personal computers called Copilot+ PCs was introduced in May.

Millions of “Windows biggest fans” can sample new improvements for the operating system through the WIP, a public software testing initiative.

According to the business, following feedback from the WIP community, the Recall preview will soon be accessible for all Copilot+ PCs.

Shortly after the feature’s release, billionaire technologist Elon Musk opened a new tab and referred to it as a “Black Mirror episode,” drawing parallels to the Netflix series that examines the negative effects of advanced technology. However, some social media users expressed concerns about privacy, saying that it could allow for spying.

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TikTok plans to introduce an image search capability in order to directly compete with Google.

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TikTok, a Chinese short video platform, is now conducting a trial of a novel functionality that enables users to capture or submit images in order to discover comparable products within the TikTok Shop, as reported by TechCrunch.

TikTok, the current leader in social media, is now aiming to enter Google’s domain in the field of search, indicating a direct competition against Google’s control in visual search.

The functionality, originally observed by user Jonah Manzano, is presently accessible to users residing in the United States and Southeast Asia. Users that have access to the feature will see a camera symbol that is integrated.
This feature allows users to effortlessly search for products by capturing or uploading photographs, eliminating the requirement for written descriptions.

For example, if you are eating at a restaurant and like the dish that is presented on a certain plate, you can take a fast photo using the TikTok app to discover comparable goods that you can buy.

Similarly, if you come across an expensive item while shopping online, you can save its image and use TikTok’s image search feature to locate similar, more affordable options.

Although TikTok Shop has previously utilized conventional search methods, this new advancement represents a notable deviation by harnessing the capabilities of visual search, similar to Google Lens.

TikTok’s decision is a calculated maneuver aimed at not only attracting users’ interest in finding new products but also promoting sales within its e-commerce network.

This development is not only a criticism of Google or Amazon; it is a more extensive effort to rival other participants in the field of visual search and e-commerce, such as Klarna and rising businesses like Cherry.

TikTok’s shift towards e-commerce is apparent in its recent announcement that TikTok Shop accommodates more than 15 million vendors worldwide, including a significant presence in the United States.

The company has made significant investments in platform safety, dedicating more than $400 million and establishing a staff of 7,500 personnel to guarantee the integrity of TikTok Shop.

TikTok continues to pursue its e-commerce goals, while encountering regulatory obstacles, especially in the United States.

TikTok’s momentum remains unaffected by President Biden’s recent measure, which indicates a possible prohibition if ByteDance does not divest the platform.

However, the corporation regards e-commerce as a strategic source of income and a method to maintain consumer involvement within its ecosystem.

TikTok is continuously expanding and improving its TikTok Shop to encourage more user interaction and spending. This will help establish TikTok as a strong competitor in the e-commerce industry.
in the search bar of TikTok Shop.

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Pakistan experiences substantial expansion in the information technology sector.

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Pakistan experienced significant development in the exports of its IT sector, reaching a total of $2.283 billion, as stated in a recent Economic Survey Report.

The increase in exports emphasized the rising global demand for IT services from Pakistan and the sector’s impact on the national economy.

The survey demonstrated that IT freelancers contributed $35 million in remittances, highlighting their significance in the IT industry.

The study data indicates a significant rise in the number of broadband and telecom customers nationwide, with broadband users reaching 135 million and telecom users growing to 194 million.

Earlier this week, the federal government has suggested a substantial 357 percent rise in the budget for the IT sector for the fiscal year 2024-25.

As to reliable sources, the Ministry of IT has been granted a budget of Rs 27.43 billion in the development budget, out of which Rs 6.28 billion has been allotted for the implementation of 15 new projects.

The government has additionally suggested allotting Rs 21.15 billion for projects that are currently in progress, as well as Rs 3.5 billion for the Digital Economy initiative.

Additional noteworthy allocations consist of Rs 1 billion for fostering innovation in the IT sector, Rs 50 million for the digitalization of the national assembly, and Rs 300 million for the implementation of smart office projects in government ministries.

The government has additionally suggested investing Rs 9.92 billion for the Islamabad Technology Development Park and Rs 6.78 billion for the creation of an IT park in Karachi. The budget additionally comprises a proposition for an allocation of Rs 1 billion for the Cybersecurity Fund for the Digital Pakistan initiative.

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